The Regulatory Breakfast (Café Regulatório) is an in-person meeting hosted by Oliveira & Jacobovitz, in a breakfast format, to discuss betting advertising after the update to Annex X of the Brazilian Advertising Self-Regulation Code, approved by CONAR on August 27, 2026. The idea is a technical conversation with operators, agencies and affiliates about what changes in practice. There is no sales presentation and no pitch for services.
Scheduled for October 22, 2026, from 8:30 to 10:30 a.m., at the firm's office in Pina, Recife/PE. Date, time and program are subject to confirmation by the firm.
Why talk about this now
In just a few months, betting advertising changed on three levels at once. SPA/MF Ordinance No. 1,964 of July 3, 2026 standardized the mandatory warnings, which since July 17, 2026 must be horizontal, clear, legible and take up at least 10% of the ad. Interministerial Ordinance MF/SECOM/MJSP No. 73 of July 10, 2026 extended the duties of everyone involved in dissemination, from agencies to influencers and platforms. And the Annex X update restricted appearances in ads to people who are and look over 21, prohibited content appealing to children and adolescents, such as humanized animals, and encouraged regular ad monitoring and the accreditation of influencers and affiliates.
These rules add up, and they reach the people who create, approve and publish the ads. The idea of the meeting is to look at them together, starting from the real questions of those who deal with them every day.
Agenda
- What the Annex X update changes in ad production: cast, language, appeal to minors and prominence of warnings.
- Warnings under SPA/MF Ordinance No. 1,964/2026 in short formats, such as stories, banners and spots during sports broadcasts.
- Duties of the ad supply chain after Interministerial Ordinance No. 73/2026: what agencies, media outlets and affiliates need to check before publishing.
- Affiliate programs: contracts, prior content approval, monitoring and evidence records.
- Open questions from participants.
Who it is for
Legal, compliance and marketing professionals at authorized operators, advertising agencies, affiliate program managers and content creators who work with the betting sector.
How it will work
The meeting takes place at the firm's office, Av. República do Líbano, 251, Torre C, Pina, Recife/PE, as a round-table conversation led by partner Gabriel Oliveira. Seats are limited so that everyone can take part in the discussion. The content is technical and informative and does not replace an individual review of specific cases, which can be arranged afterwards in a private meeting.
Registration
Limited seats. Register through the contact form on the website or the firm's WhatsApp, +55 81 99187-3722. The firm will send confirmation of attendance and of any changes to the program.
