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Entertainment, events and sports lawyer in Brazil
For producers, event organizers, clubs and sponsors who negotiate against the calendar and cannot afford to discover the problem on event day.
An entertainment, events and sports lawyer in Brazil handles the contracts and risks behind each project: copyright and image rights, hiring artists and athletes, sponsorship, ticketing, liability to the public and dealings with licensing authorities. Call before announcing the event, closing the sponsorship or signing talent.
An entertainment, events and sports lawyer in Brazil works in a sector where the product is intangible and the date does not move: the show happens on the scheduled day and the season starts with or without a signed contract. Producers, event organizers, clubs and sponsors negotiate against the calendar, and that is exactly where unresolved clauses become losses.
The sector combines rules from several fields: Law 9,610/1998 on copyright and related rights, the Civil Code on contracts and image rights, the Consumer Protection Code (Law 8,078/1990) on the relationship with the public, and the General Sports Law (Law 14,597/2023) and Law 14,193/2021, on the football corporation (SAF), for those in sports. Add to that event licensing with city governments and safety authorities.
Our work connects these fronts to the logic of the project: who holds the rights to the content, how the sponsor is protected, what happens if the event is cancelled and how clubs structure investment and athlete contracts without creating liabilities. International promoters and brands bringing projects to Brazil get a reading of the local rules before making commitments.
Industry challenges
Rights to the content
Recordings, broadcasts, soundtracks and images of artists and the audience require specific authorizations. Without a documented chain of rights, commercial use of the content is exposed to claims and takedown requests.
Cancellation and date changes
Rain, licensing problems, a headliner pulling out or weak ticket sales raise the same question: who bears refunds, fees and costs already incurred. The answer depends on what was written beforehand.
Sponsorship without clear deliverables
Poorly defined brand deliverables, category exclusivity, image use and termination rules create conflict with sponsors and put renewal at risk.
Athlete contracts and club management
Clubs and SAFs deal with special sports employment contracts, image rights, transfers and governance requirements, areas where informality is costly.
How we help
Project contracts
We draft and negotiate contracts with artists, athletes, suppliers, venues, platforms and co-producers, with cancellation, force majeure and liability clauses proportionate to the risk.
Sponsorship and brand
We structure sponsorship and licensing agreements that define deliverables, exclusivities, use of brand and image and objective termination criteria.
Audience, licenses and liability
We review ticketing and refund policies in light of the Consumer Protection Code and guide dealings with licensing authorities, reducing the risk of shutdowns and consumer claims.
Clubs, SAF and sports
We advise clubs, investors and sponsors on corporate structure, governance, athlete contracts and disputes, applying the General Sports Law and the SAF Law.
Practice areas involved
Frequently asked questions
Who is liable if an event in Brazil is cancelled?
It depends on the cause of the cancellation and on the contracts with artists, suppliers, sponsors and the public. Toward consumers, the organizer is responsible for refunds or rescheduling under the Consumer Protection Code. Between companies, the contractual allocation of risk applies, so force majeure and cancellation clauses must be negotiated in advance.
Do I need authorization to use images of the audience in event videos?
Yes, commercial use of the image of identifiable people requires authorization, which can be obtained through clear notices and well-drafted participation terms. For artists and athletes, the authorization should be in the contract, with defined duration, media and purposes.
What is an SAF and when does it make sense for a club?
The SAF (Sociedade Anônima do Futebol) is the corporate model created by Law 14,193/2021 for clubs that want to move football into a company and attract investment. It makes sense when there is a governance plan and capital to sustain the change, and the decision requires reviewing the club's debts, contracts and assets.
Can a club or event be sponsored by a betting operator?
Yes, as long as the operator holds a valid authorization from Brazil's Ministry of Finance and the campaign follows the advertising rules of Law 14,790/2023 and sector regulations. Promoting an unauthorized operator exposes the club, the event and the sponsor to regulatory challenges and reputational damage.
Does a sponsorship agreement need a lawyer?
It is advisable, because sponsorship involves brand use, exclusivity, delivery targets and exit rules that affect both parties. A well-structured contract prevents disputes over deliverables and makes renewal easier.
Is your next project protected before it goes public?
Talk to us before announcing the event, closing the sponsorship or signing talent.